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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. " I think this is true. I've got loads of books but if I was starting now I'd go mostly electronic. | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. I think this is true. I've got loads of books but if I was starting now I'd go mostly electronic. " Easier to store as well | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. I think this is true. I've got loads of books but if I was starting now I'd go mostly electronic. " Oh I wouldn’t. Can’t beat a book. | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. I think this is true. I've got loads of books but if I was starting now I'd go mostly electronic. Oh I wouldn’t. Can’t beat a book. " I prefer a physical book. | |||
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"Is that worldwide? If you factor in poverty and religion then there will be a lot of children and adults who don't own a book or aren't allowed to read. " This is true, the OP is just a statistic with no further context... What are the ages of the children? Where are they based? What year(s) is this in comparison to? Have they never owned a book in their lives or is this a current survey? | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. " I understand that... But in your example... She has books... In multiple formats. Its the "doesn't own a book" id argue a digital book is a book.... But even if its not for these purposes it's mind blowing. How do you get through school without any books? | |||
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"Is that worldwide? If you factor in poverty and religion then there will be a lot of children and adults who don't own a book or aren't allowed to read. This is true, the OP is just a statistic with no further context... What are the ages of the children? Where are they based? What year(s) is this in comparison to? Have they never owned a book in their lives or is this a current survey? " Also maybe some of these children don't physically own books but have access to a library? I mainly used libraries when I was a kid because I read so much and my parents weren't about to spend money on 1-2 new books per week! | |||
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"Is that worldwide? If you factor in poverty and religion then there will be a lot of children and adults who don't own a book or aren't allowed to read. This is true, the OP is just a statistic with no further context... What are the ages of the children? Where are they based? What year(s) is this in comparison to? Have they never owned a book in their lives or is this a current survey? " Haha sure.. I don't know... Its a McDonald's radio advert. So I'd guess its UK... And I'd guess when it says children it means under 18s but don't know. Let's see what duck duck go has to say. | |||
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"Just heard an ad on the radio that 1 in 5 kids don't own a book? Can you believe that? " I’d like to see the full details / context of the statistic before reading anything into it. | |||
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"I’m not shocked at all. There are parents that didn’t have books and don’t see the value in books. There are also those that can’t afford books. Books are expensive. My teenage daughter went shopping with friends yesterday. She bought a paperback book £10.99. For some spending that on a book is out of reach. We do have libraries but they are few and far between these days. I used to take mine to the library but spent more time in somewhere like Waterstones. The kids would browse through the books and pick one to buy. We’d spend hours in there. Reading and books is an integral part of a child’s education and shouldn’t be another thing that is restricted by poverty " I'm not having the expensive thing though as a deterrent (whilst I do agree the fashionable new best sellers list books are indeed expensive) but school gates, charity shops, car boots, freecycle, phone boxes, we have folks leaving boxes of books at the end of their path and saying help yourself..... | |||
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"Yep completely believable, the literacy levels are plummeting for early years & primary. Here’s an Amazon kids fire tablet £45 - parenting job done. " I’ve always enjoyed actually reading with them. I want them off technology in that time! They spend enough time on it. | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. I understand that... But in your example... She has books... In multiple formats. Its the "doesn't own a book" id argue a digital book is a book.... But even if its not for these purposes it's mind blowing. How do you get through school without any books? " As above my eldest two children don't have books to cart round in school anymore like I did, it's all on ipads at the desks in each lesson for them now. Even the canteen doesn't make them use actual cash its all on like a school debit card system now too. Everything's changed so much going forward now. | |||
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"Just heard an ad on the radio that 1 in 5 kids don't own a book? Can you believe that? I’d like to see the full details / context of the statistic before reading anything into it. " Well... I can't find anything re McDonald's ad campaign... But I did find this from the nationalliteracytrust... Some interesting points...cut and pasted... Key findings Compared to children who don't have a book of their own, children who own books are: Six times more likely to read above the level expected for their age (22% vs 3.6%) Nearly three times more likely to enjoy reading (56.2% vs 18.4%) More than twice as likely to agree that reading is cool (42.5% vs 16.6%) Further findings include: 383,755 children and young people in the UK don't have a book of their own Disadvantaged children are more likely than their peers to not own a book (9.3% vs 6%) However the gap in book ownership between disadvantaged children and their more advantaged peers has almost halved in the past six years (from 6.1 percentage points in 2013 to 3.3 percentage points in 2019 | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. I understand that... But in your example... She has books... In multiple formats. Its the "doesn't own a book" id argue a digital book is a book.... But even if its not for these purposes it's mind blowing. How do you get through school without any books? As above my eldest two children don't have books to cart round in school anymore like I did, it's all on ipads at the desks in each lesson for them now. Even the canteen doesn't make them use actual cash its all on like a school debit card system now too. Everything's changed so much going forward now. " I kind of get that... I mean why not use technology to help where it can? ... But isn't an ipad a good deal more expensive than a book? Or 50 school books? | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. I think this is true. I've got loads of books but if I was starting now I'd go mostly electronic. Easier to store as well " Definitely.. lack of space could be an issue and with closing of libraries and money shortages as well as availability on the internet. Though the internet does have some free book apps the books aren’t always available in full books x | |||
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"Yep completely believable, the literacy levels are plummeting for early years & primary. Here’s an Amazon kids fire tablet £45 - parenting job done. I’ve always enjoyed actually reading with them. I want them off technology in that time! They spend enough time on it. " Absolutely love it, i can never say no to reading a 2nd story of the night! Books are cheap media especially from charity shops, heck they are free from the library & they offer so many other services too! On the most part a love of reading & books is passed down from the parents. Mrs Batman reading The Gruffalo does things to me that it really shouldn’t | |||
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"Yes I can believe that. In what way does it matter ?" There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. " Was it McDonalds who gave away books with Happy Meals once? | |||
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"Yep completely believable, the literacy levels are plummeting for early years & primary. Here’s an Amazon kids fire tablet £45 - parenting job done. I’ve always enjoyed actually reading with them. I want them off technology in that time! They spend enough time on it. Absolutely love it, i can never say no to reading a 2nd story of the night! Books are cheap media especially from charity shops, heck they are free from the library & they offer so many other services too! On the most part a love of reading & books is passed down from the parents. Mrs Batman reading The Gruffalo does things to me that it really shouldn’t " Have you got the costume? | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. Was it McDonalds who gave away books with Happy Meals once? " They still do - Book or Toy with happy meals. | |||
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"Just heard an ad on the radio that 1 in 5 kids don't own a book? Can you believe that? " ...doesn't mean they can't read, surely that's the other more alarming figure | |||
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"Could this be more because of the fact you can download books onto various tech things now instead of buying the actual hardcopy and not having enough places in homes to store them now? My 11 year old daughter has over a 100 books on a kindle and probably only a handful in her room. Thats how she likes to read. I think this is true. I've got loads of books but if I was starting now I'd go mostly electronic. " Do we know if the survey counted access to e-books as having books? | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. Was it McDonalds who gave away books with Happy Meals once? " I don't know... Normally maccy adverts go straight over my head but this tagline lodged with me so I had to relisten. But to some of the points.. Literacy opens or closes so many doors...books (in my own opinion and experiences) are marvellous parenting tools... I love books. I'm guessing McDonald's will be reaping some kind of benefit from their advertising dollars though. And if they are philanthropic... Good for them. Scratch and sniff books maybe? | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. Was it McDonalds who gave away books with Happy Meals once? I don't know... Normally maccy adverts go straight over my head but this tagline lodged with me so I had to relisten. But to some of the points.. Literacy opens or closes so many doors...books (in my own opinion and experiences) are marvellous parenting tools... I love books. I'm guessing McDonald's will be reaping some kind of benefit from their advertising dollars though. And if they are philanthropic... Good for them. Scratch and sniff books maybe? " Very rarely frequent the maccy d’s - but the books that they give out are abridged versions of very popular books - the boxes normally have a book token for a couple of quid on the side so if they wanted to pick up the full copy it’s a little bit cheaper. | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. Was it McDonalds who gave away books with Happy Meals once? I don't know... Normally maccy adverts go straight over my head but this tagline lodged with me so I had to relisten. But to some of the points.. Literacy opens or closes so many doors...books (in my own opinion and experiences) are marvellous parenting tools... I love books. I'm guessing McDonald's will be reaping some kind of benefit from their advertising dollars though. And if they are philanthropic... Good for them. Scratch and sniff books maybe? " They've been criticised re plastic toys so they have provided books too. Apparently since 2013...... It's a marketing ploy without a doubt to me. If anyone really cared, they'd do more than plonk a book into someone's hands. It looks good hey...... a bit like me holding this golf club by the lumpy bit at the end. | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. Was it McDonalds who gave away books with Happy Meals once? I don't know... Normally maccy adverts go straight over my head but this tagline lodged with me so I had to relisten. But to some of the points.. Literacy opens or closes so many doors...books (in my own opinion and experiences) are marvellous parenting tools... I love books. I'm guessing McDonald's will be reaping some kind of benefit from their advertising dollars though. And if they are philanthropic... Good for them. Scratch and sniff books maybe? They've been criticised re plastic toys so they have provided books too. Apparently since 2013...... It's a marketing ploy without a doubt to me. If anyone really cared, they'd do more than plonk a book into someone's hands. It looks good hey...... a bit like me holding this golf club by the lumpy bit at the end." Are you going to sign up for the liv tour? | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. Was it McDonalds who gave away books with Happy Meals once? I don't know... Normally maccy adverts go straight over my head but this tagline lodged with me so I had to relisten. But to some of the points.. Literacy opens or closes so many doors...books (in my own opinion and experiences) are marvellous parenting tools... I love books. I'm guessing McDonald's will be reaping some kind of benefit from their advertising dollars though. And if they are philanthropic... Good for them. Scratch and sniff books maybe? Very rarely frequent the maccy d’s - but the books that they give out are abridged versions of very popular books - the boxes normally have a book token for a couple of quid on the side so if they wanted to pick up the full copy it’s a little bit cheaper. " Well... Mind blown... I'm not a fan of McDonald's but fair play if that's what they are doing. It's better than nought. | |||
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"Is it not like saying no one buys records any more. It's just a change in how we work live and read. I wonder how meany children like I was how did not realy read. Now read more as its all accessible on a phone Internet etc it's not seen as reading but how meany have read this lol" There’s definitely an element of truth in this. My wife is an avid reader but probably buys about 5 per cent of the amount of physical books that she used to. Doesn’t mean that she reads less, she probably reads more than she used to. | |||
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"Yes I can believe that. In what way does it matter ? There's some interesting stuff online about why it matters but one would assume as McDonald's have used it as a tagline in their advert.. That it is material to McDonald's customers. Was it McDonalds who gave away books with Happy Meals once? I don't know... Normally maccy adverts go straight over my head but this tagline lodged with me so I had to relisten. But to some of the points.. Literacy opens or closes so many doors...books (in my own opinion and experiences) are marvellous parenting tools... I love books. I'm guessing McDonald's will be reaping some kind of benefit from their advertising dollars though. And if they are philanthropic... Good for them. Scratch and sniff books maybe? They've been criticised re plastic toys so they have provided books too. Apparently since 2013...... It's a marketing ploy without a doubt to me. If anyone really cared, they'd do more than plonk a book into someone's hands. It looks good hey...... a bit like me holding this golf club by the lumpy bit at the end." Obviously they are trying to improve public perception of the brand, but the initiative looks a very positive one to me. As for holding the lumpy bit at the end, you’re obviously thinking of something else. In golf you need to wrap your hands delicately but securely around the shaft … | |||
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"This would be more significant if it took into account people accessing written material on other mediums " It may well do that. I'm sure the answer is on tinternet | |||
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"Just heard an ad on the radio that 1 in 5 kids don't own a book? Can you believe that? " I don't read anymore and my most recent girlfriends daughter lol read ffs no chance | |||
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