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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand !" How many young customers are there for a high performance car? All seems daft to me | |||
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"The worst part of it is that there is nothing connected to cars in the ad" Weird, no ! Does seem like an absolute mess.🤡 | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! How many young customers are there for a high performance car? All seems daft to me" Good point, I'm guessing the average Jag driver is over 40 at least. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand !" Which variant of woke have they gone? | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone?" Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. | |||
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"Interesting that in the US Bud Light have done a new advert with Shane Gillis after the disaster of their collaboration with Dylan Mulvaney. The lesson of Go Woke, Go Broke is finally getting through! " Bud light caved in to the woke telling them what to do. Terrible tasting beer anyway. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. " Seems like the only people who watch GB News are leftists desperate to watch something that annoys them. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Seems like the only people who watch GB News are leftists desperate to watch something that annoys them." *********************************   | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Seems like the only people who watch GB News are leftists desperate to watch something that annoys them." Leftists are annoyed by TV ads for being woke, foreigners for comin' over 'ere, and trans people for existing? Shocking revelation. | |||
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"Apparently they are targeting younger people at the same time as doubling the price of their cars. Not sure how many non-binary 25 year olds are out there who can afford to splash out £100k on an EV that will last a few years. Their CEO and Head of Marketing both sound like DEI fanatics." Quite bizarre but a lot of big corporates have been taken over by these fruitcakes. Money will still talk in the long run. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Seems like the only people who watch GB News are leftists desperate to watch something that annoys them." Jonny seems to be a loyal subscriber to GB news ! Never watched it myself.  | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Seems like the only people who watch GB News are leftists desperate to watch something that annoys them. Jonny seems to be a loyal subscriber to GB news ! Never watched it myself. "Never watched it either. But whenever I Google the woke related panic that you post, it always leads back to the GBNews website. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Seems like the only people who watch GB News are leftists desperate to watch something that annoys them. Jonny seems to be a loyal subscriber to GB news ! Never watched it myself. "Always on about what drivel it is and always quoting it Methinks the lady doth protest too much | |||
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"Jaguar MD Rawdon Glover, is doubling down it seems... he has defended the campaign, saying negative reactions stem from a blaze of intolerance. If $$$$$'s start dropping off the Tata share price he might have a lot of time to consider that quote. " Is the average Jag driver a GBNews type? If so, they have poorly judged this one. | |||
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"Jaguar MD Rawdon Glover, is doubling down it seems... he has defended the campaign, saying negative reactions stem from a blaze of intolerance. If $$$$$'s start dropping off the Tata share price he might have a lot of time to consider that quote. Is the average Jag driver a GBNews type? If so, they have poorly judged this one." Jaguar is a global brand with global reach in all significant markets, GB News is not the only media outlet reporting on this. why are you so concerned with what GB News reports? | |||
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"Jaguar MD Rawdon Glover, is doubling down it seems... he has defended the campaign, saying negative reactions stem from a blaze of intolerance. If $$$$$'s start dropping off the Tata share price he might have a lot of time to consider that quote. Is the average Jag driver a GBNews type? If so, they have poorly judged this one. Jaguar is a global brand with global reach in all significant markets, GB News is not the only media outlet reporting on this. why are you so concerned with what GB News reports? " I understand the big money is in the luxury car market in China, but do they think this type of ad will play well there ?? | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand !" I want to know why people who use the word "woke" as a derogatory term don't wonder how or why its meaning changed. Someone or some group of people decided that "being aware of social injustices, especially racial injustice" was a bad thing and so chose to make the word that describes such awareness mean something else. I am not even sure anyone knows what woke means anymore other than just derogatory slang to hurl at people who otherwise are caring, thoughtful and understanding (or weak, pathetic imbeciles depending on which lens you look through). As for the Jaguar advert, it's just shit. Plain and simple. | |||
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"I think they are going for the "any publicity is good publicity" angle. Unfortunately, for a brand like Jaguar that sells highly priced goods purely based on brand value, this might well backfire." Yes I agree but it's super high risk. I guess it will ultimately depend on the quality and design of the cars. If they are fantastic they will sell and the ad will be forgotten, if they stink then everyone will connect them to the marketing. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. " Rather than just answering your own question, again, try reading a little more widely. The Guardian for example: Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars Marina Hyde | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! I want to know why people who use the word "woke" as a derogatory term don't wonder how or why its meaning changed. Someone or some group of people decided that "being aware of social injustices, especially racial injustice" was a bad thing and so chose to make the word that describes such awareness mean something else. " Woke has never just meant that though. It also means supporting a range of radical left wing policies to supposedly fight injustice, although there is little evidence that they actually achieve this. That's why it has become a term of ridicule, for example when a company like Jaguar which is totally dominated by white male executives puts a black woman at the front of its advertising. This has nothing to do with racial injustice, its a performative gesture. | |||
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"Brands with heritage don't just dump their branding in this manner ... Jaguar have stuck two fingers up at their customer base,in search of nothing ...the logo and script is a disaster and looks like something from a cheap clothing or cosmetic brand .. Do they really think that 100k.plus EV"s are the way forward when major companies are struggling (see Lotus etc),they justify it by saying it's geared towards the American market,did someone not tell them that the assorted democrats they used in the advertising are history now ! An utter PR shambles and the car will help Jaguar become a trim level for Range Rover. Other manufacturers must be laughing ." Really good points. Without the value of its heritage, what exactly is Jaguar as a brand ? All the big brands have upmarket EV models so there is nothing new or original about that strategy. Unless the new cars are sensational the company will be in serious trouble I think. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Rather than just answering your own question, again, try reading a little more widely. The Guardian for example: Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars Marina Hyde" Imagine how woke it must be if even the Guardian doesn't like it | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand !" I love to see this”young person” try to get insurance on their beloved jag…. I do sometimes wonder if people complaining have nothing better to actually complain about… | |||
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"As a marketing exercise I would say it was working. Everyone is talking about it. That’s the aim. Jaguar has been an irrelevance for years and suddenly it has found a way to get noticed. Their old customer base wasn’t working for them so why not roll the dice? Keeping the same old staid marketing and brand would only have carried on leading to more stagnation." Isn't the first principle of marketing to know who you are aiming at ? Making a lot of noise, and telling your existing customers to take a hike, with no defined new target audience doesn't seem like much of a strategy to me. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! I love to see this”young person” try to get insurance on their beloved jag…. I do sometimes wonder if people complaining have nothing better to actually complain about… " Jaguar is an Iconic British brand which still employs many people in the UK. Apologies for caring about such things. | |||
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"As a marketing exercise I would say it was working. Everyone is talking about it. That’s the aim. Jaguar has been an irrelevance for years and suddenly it has found a way to get noticed. Their old customer base wasn’t working for them so why not roll the dice? Keeping the same old staid marketing and brand would only have carried on leading to more stagnation. Isn't the first principle of marketing to know who you are aiming at ? Making a lot of noise, and telling your existing customers to take a hike, with no defined new target audience doesn't seem like much of a strategy to me." When your existing client base isn’t buying then you have to go looking for a new one. Making a lot of noise generally helps when you are drowning - someone might notice. | |||
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"As a marketing exercise I would say it was working. Everyone is talking about it. That’s the aim. Jaguar has been an irrelevance for years and suddenly it has found a way to get noticed. Their old customer base wasn’t working for them so why not roll the dice? Keeping the same old staid marketing and brand would only have carried on leading to more stagnation. Isn't the first principle of marketing to know who you are aiming at ? Making a lot of noise, and telling your existing customers to take a hike, with no defined new target audience doesn't seem like much of a strategy to me. When your existing client base isn’t buying then you have to go looking for a new one. Making a lot of noise generally helps when you are drowning - someone might notice." When your existing client base isn’t buying then you have to question the product you are selling. | |||
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"As a marketing exercise I would say it was working. Everyone is talking about it. That’s the aim. Jaguar has been an irrelevance for years and suddenly it has found a way to get noticed. Their old customer base wasn’t working for them so why not roll the dice? Keeping the same old staid marketing and brand would only have carried on leading to more stagnation. Isn't the first principle of marketing to know who you are aiming at ? Making a lot of noise, and telling your existing customers to take a hike, with no defined new target audience doesn't seem like much of a strategy to me. When your existing client base isn’t buying then you have to go looking for a new one. Making a lot of noise generally helps when you are drowning - someone might notice." Heh ? An existing 'client base' is by definition the people who are buying, and since when was attracting new customers incompatible with keeping existing ones. Also you don't address the question of who the new 'client base' is - as said, this is the first principle of marketing and millions is spent on research to establish this. | |||
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"Interesting that in the US Bud Light have done a new advert with Shane Gillis after the disaster of their collaboration with Dylan Mulvaney. The lesson of Go Woke, Go Broke is finally getting through! Bud light caved in to the woke telling them what to do. Terrible tasting beer anyway." Piss tastes better | |||
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"Shouldn't you just concentrate on making better cars at an attractive price? Just a thought... Mrs x" Apparently the price is going up substantially.  | |||
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"Having not seen the ad I can't comment. But advertising is extremely patronising these days pandering to very small sections of society, living in fear of upsetting the vocal militants. And a big fuck off to the majority of their customer bases." I think you've hit on a key point. Jaguar don't actually seem to like their existing customers. | |||
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"Having not seen the ad I can't comment. But advertising is extremely patronising these days pandering to very small sections of society, living in fear of upsetting the vocal militants. And a big fuck off to the majority of their customer bases. I think you've hit on a key point. Jaguar don't actually seem to like their existing customers." Let's hope they are launching a new range of cars that are vibrant, modern and appeal to the new audience they are trying to attract. | |||
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"As a marketing exercise I would say it was working. Everyone is talking about it. That’s the aim. Jaguar has been an irrelevance for years and suddenly it has found a way to get noticed. Their old customer base wasn’t working for them so why not roll the dice? Keeping the same old staid marketing and brand would only have carried on leading to more stagnation. Isn't the first principle of marketing to know who you are aiming at ? Making a lot of noise, and telling your existing customers to take a hike, with no defined new target audience doesn't seem like much of a strategy to me. When your existing client base isn’t buying then you have to go looking for a new one. Making a lot of noise generally helps when you are drowning - someone might notice." That's a huge "might". Most people who are so militant and noisy in social media about the woke issues aren't the ones who you would expect to buy a Jaguar. Also, these people are really in the minority. Corporates repeatedly make the mistake of taking notice of a small but loud group of people and assuming they represent the majority. | |||
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"I lease my main use cars, and I've currently got an F-Pace SVR. It's not bad, but if when I come to renew next year Jaguar have nothing to offer but EV's, they've lost my custom. I don't give a crap about what weird adverts they put out, but the vehicle has to be right for me. I tried an EV - it was a heap of shit. Never again." I used to see a fair few JLR company cars a couple of years back but people just had loads of issues with them. Haven’t seen any in the car park for a couple of years. | |||
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"As a marketing exercise I would say it was working. Everyone is talking about it. That’s the aim. Jaguar has been an irrelevance for years and suddenly it has found a way to get noticed. Their old customer base wasn’t working for them so why not roll the dice? Keeping the same old staid marketing and brand would only have carried on leading to more stagnation. Isn't the first principle of marketing to know who you are aiming at ? Making a lot of noise, and telling your existing customers to take a hike, with no defined new target audience doesn't seem like much of a strategy to me. When your existing client base isn’t buying then you have to go looking for a new one. Making a lot of noise generally helps when you are drowning - someone might notice. When your existing client base isn’t buying then you have to question the product you are selling. " As I understand it they are launching a whole new range of electric only vehicles so it would appear the old stuff is being junked anyway. I am not defending Jaguar at all - apart from the e-type I hate the cars - but you can’t deny it has got cut through. _Everyone_ is going to at least look at the new cars when they get launched next month if only to see what the fuss was about. That is marketing gold isn’t it? Whether the product is any good - I have no idea. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Seems like the only people who watch GB News are leftists desperate to watch something that annoys them. Leftists are annoyed by TV ads for being woke, foreigners for comin' over 'ere, and trans people for existing? Shocking revelation. " 🤣🤣🤣 well for the first time ever, I agree with the lefts...#woke#foreingers#trans | |||
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"I lease my main use cars, and I've currently got an F-Pace SVR. It's not bad, but if when I come to renew next year Jaguar have nothing to offer but EV's, they've lost my custom. I don't give a crap about what weird adverts they put out, but the vehicle has to be right for me. I tried an EV - it was a heap of shit. Never again." If you want to be in Front, and drive where others simply cannot reach... get a Toyota Hilux invincible-x 
Don't expect us to tow electric vehicles though as it won't happen | |||
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" ... Jaguar is an Iconic British brand which still employs many people in the UK. Apologies for caring about such things." Shame that they stopped making proper right hand drive cars quite a long time ago. | |||
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"Jaguar MD Rawdon Glover, is doubling down it seems... he has defended the campaign, saying negative reactions stem from a blaze of intolerance. If $$$$$'s start dropping off the Tata share price he might have a lot of time to consider that quote. Is the average Jag driver a GBNews type? If so, they have poorly judged this one. Jaguar is a global brand with global reach in all significant markets, GB News is not the only media outlet reporting on this. why are you so concerned with what GB News reports? " They seem to be the main outlet, and as of this morning have two stories on it. If it's a global advertising campaign, then they probably don't need to worry about the GBnews types having their standard woke meltdowns. | |||
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"Having not seen the ad I can't comment. But advertising is extremely patronising these days pandering to very small sections of society, living in fear of upsetting the vocal militants. And a big fuck off to the majority of their customer bases." Looks like Jaguar have upset the vocal militants with this one. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand ! Which variant of woke have they gone? Ah I see. The GBnews variant (whatever that is). They have two articles about this top issue on their page. Telling people what to think about Jaguars. Extreme woke from GBNews. Rather than just answering your own question, again, try reading a little more widely. The Guardian for example: Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars Marina Hyde" As long as people are outraged by the woke. Doesn't matter where they're reading it from. The stereotype of a guardian reader isn't someone having a meltdown about a woke advert. The stereotype of a GBNews reader is. Plus they have two whole stories on this, so it makes a much easier example. | |||
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"I am doubtful JLR will be running this advert in Saudi, the UAE etc, places where people might actually be able to afford their cars. I don’t think the hectoring extends that far." Or China, or India. | |||
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"Have you seen the new Jaguar advert and branding? Looks like an attempt to go ultra woke in search of youngest customers. Surely this will only lead to disaster for the famous brand !" They're fuked. Everything woke goes to shit. Go broke. Wgaf. | |||
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"The worst part of it is that there is nothing connected to cars in the ad" Of course not. That would be common sense. | |||
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"Can I expect to be told that my pronunciation of Jaguar has been wrong for all these years? "Also I'm guessing it can't be referred to as a jaguar as that implies it's binary. Surely Jaguar's or jagthem? | |||
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