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Banned Iceland advert

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By (user no longer on site) OP   
over a year ago

It seems that promoting environmental issues is now political!!! No it is all our interests.

The banning has backfired as more people are going to see it now.

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By *tella HeelsTV/TS
over a year ago

west here ford shire


"It seems that promoting environmental issues is now political!!! No it is all our interests.

The banning has backfired as more people are going to see it now. "

Ramp tan

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By *utie91Woman
over a year ago

Hitchin

What I don’t get is that they are publisising it as a banned Christmas advert.

It’s got nothing to do with Christmas at all.

It’s a normal advert. I’m not disputing that it’s not important, because it’s very important and I agree that it shouldn’t be banned.

But it doesn’t chance the fact that it’s not a Christmas advert.

It could be shown all year round.

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By *agneto.Man
over a year ago

Bham

It's not even theirs. They've just bought it from Greenpeace and tagged on their message at the end.

The collection of words rang-tan is very irritating though.

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By (user no longer on site)
over a year ago

I don’t think it backfired, Iceland got what they were after. Publicity.

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By *ystical_InkedBBWWoman
over a year ago

somewhere in the Shire of Derby

They will have got more publicity for it across social media than in an ad on tv.

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By (user no longer on site)
over a year ago

It does seem very odd that it should be classed as political..... makes me wonder who's in charge of such decisions.

Mike xx

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By *dward_TeagueMan
over a year ago

wolverhampton

I think it’s the result of some very careful manipulation by their advertising agency. They’d have known it would have been banned so they pitched it to their clients as an alternative means of publicity. Iceland have then skilfully played the social media threads and bingo it’s being discussed everywhere.

Greenpeace win and so do Iceland.

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By *elma and ShaggyCouple
over a year ago

Bedworth


"It seems that promoting environmental issues is now political!!! No it is all our interests.

The banning has backfired as more people are going to see it now. "

The cynic in me wonders if they made it with the intention of it getting banned and then going viral online. It’s certainly cheaper than paying costs to have it shown on tv and now it’s gone viral more people are seeing it and talking about it than they would if it was shown during coronation street

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By *mm and HerCouple
over a year ago

Hertfordshire


"It does seem very odd that it should be classed as political..... makes me wonder who's in charge of such decisions.

Mike xx"

Because it's an old Greenpeace video, with a just slightly different voice over. As Greenpeace are registered as a political party, the regulator didn't have any choice. It'd be like Tesco taking the Tory Party manifest video and saying every little helps at the end, and expecting it to be allowed.

I think then the question is whether Iceland were niaive or clever or cynical or poorly advised.

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By *estless nativeMan
over a year ago

near Glasgow


"It does seem very odd that it should be classed as political..... makes me wonder who's in charge of such decisions.

Mike xx

Because it's an old Greenpeace video, with a just slightly different voice over. As Greenpeace are registered as a political party, the regulator didn't have any choice. It'd be like Tesco taking the Tory Party manifest video and saying every little helps at the end, and expecting it to be allowed.

I think then the question is whether Iceland were niaive or clever or cynical or poorly advised. "

Im going with cynical, follow the money.

Cant post a link but check out a guy who tweets under the name Mr Ethical

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