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"I might be being cynical but is this just another PR exercise like the Kleenex Mansize tissues. " All adverts are PR exercises. The banning of it and resulting in further attention, or it being made in the first place are PR exercises - but, if this gets attention on the plight of the orangutan and issues with palm oil based products, then well done Iceland. It will get them as a company publicity, but they’ve actually backed up the campaign by removing palm oil products too, so that’s impressive. Good on them. PR stunts cab do good work. | |||
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"Ahhh Orangutang... Personally I don't think it's ideal to politicize Christmas, but the campaign should certain be continued without the Xmas connections. It is horrendous what damage business can do to the world in the name of profit. Cal" I don’t think it even views Christmassy when you watch it, I guess it’s a Christmas ad purely because that’s when shops go big big on their story ads. | |||
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