FabSwingers.com forum: Protein world body shaming.

By (user no longer on site) OP
over a year ago

Seeing as though someone has gone to the trouble of starting to get a petition together to get an advert taken down in the name of body shaming!!!?!!!

Is a picture of a woman in a bikini asking if you have your beach body ready actually body shaming??

If that's the case then surely people would be offended by nearly every advert they see? When I walk past and advert I am sometimes slightly envious of a body but never bent out of shape over it.

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By *oobsandballsMan
over a year ago

st andrews

I guess it depends on how the ad is worded. If it's just a pic of a bikini clad woman, it wouldn't bother me

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By *yrdwomanWoman
over a year ago

Putting the 'cum' in Eboracum

Apparently Protein World haven't really covered themselves in glory with their reply calling people 'fatties'. And they peddle overpriced diet stuff, so they're unlikely to be on my radar.

Its a shame they didn't consider doing an ad for blokes too, so at least they could duck the sexist accusations.

If a body is on a beach, its a beach body. We can't all look like models.

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By *icketysplitsWoman
over a year ago

Way over Yonder, that's where I'm bound

I did notice the ads on the tube. Three seen today had the words "No, stop shaming me and making me doubt myself" added to the text.

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By (user no longer on site)
over a year ago

In advertising it's LESS about what you actually say and more about what is being IMPLIED.

If enough people are offended by the implication then that can cause a problem.

I'd have to see the Ad.

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By (user no longer on site)
over a year ago

Everywhere you go, at this time of year, you see and hear adverts for your beach body, get ready for summer etc.

If the image had been photo shopped then they'd have a problem ....

But all of the fitness mags would be in trouble if you weren't able to show any body images at all

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By (user no longer on site) OP
over a year ago

"Apparently Protein World haven't really covered themselves in glory with their reply calling people 'fatties'. And they peddle overpriced diet stuff, so they're unlikely to be on my radar.

Its a shame they didn't consider doing an ad for blokes too, so at least they could duck the sexist accusations.

If a body is on a beach, its a beach body. We can't all look like models."

Well that's one way of losing the moral high ground. That's just idiotic by them.

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By (user no longer on site)
over a year ago

"Apparently Protein World haven't really covered themselves in glory with their reply calling people 'fatties'. "

Ah, that's a whole different ball game then that is.

That's not going to help them get approved for Ad Space with that sort of rep.

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By *ingle Beds LassWoman
over a year ago

Bedfordshire

I can't see the problem to be honest. Just another reason for the PC brigade to spout shite.

*Steps off soap box and crawls back under my rock*

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By *yrdwomanWoman
over a year ago

Putting the 'cum' in Eboracum

"Apparently Protein World haven't really covered themselves in glory with their reply calling people 'fatties'.

Ah, that's a whole different ball game then that is.

That's not going to help them get approved for Ad Space with that sort of rep."

The funny things is, if they'd stayed schtum, the furore would have moved on. But by responding in the way they did its just adding fuel to the flames. Silly people.

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By (user no longer on site) OP
over a year ago

I still think if they had posted a picture of an overweight person with the same slogan. Then that's more body shaming.

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By (user no longer on site)
over a year ago

haters gonna hate

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By *osieWoman
over a year ago

Wembley

Would it be OK if instead of showing a woman with an athletic body, the model was a size 26?

I guess not as then the PC bridage would say that was insulting

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By (user no longer on site)
over a year ago

I just hate this stuff coz they make money of making people feel like shit about themselves. Same for make-up, brand name clothes, jewellery etc.

But yeah that's the point, shame people so they spend their money on 'improving' themselves to try and be 'beautiful'.

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By (user no longer on site)
over a year ago

Sounds like a successful ad campaign. Who had heard of this product before?

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By (user no longer on site)
over a year ago

Just been looking at this on FB!!

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By (user no longer on site)
over a year ago

Lol I'm off on holiday tomorrow and I can honestly say that my beach body is none existent lol! O well have fun In England freezing ur balls off next week

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By *ittle_brat_evie!!Woman
over a year ago

evesham

oh god!! i am going to have to agree with Katie fucking Hopkins here!!!

what exactly is it that is wrong with the advert? how is it body shaming? it would be body shaming if it was a fat person in a bikini i guess, indicating the person wasn't beach ready!

I am all for complaining where there is a legitimate complaint but this is ridiculous!

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By (user no longer on site) OP
over a year ago

I think people just get offended by the slightest things these days. Won't be long before people start suing for emotional distress.

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"Apparently Protein World haven't really covered themselves in glory with their reply calling people 'fatties'.

Ah, that's a whole different ball game then that is.

That's not going to help them get approved for Ad Space with that sort of rep.

The funny things is, if they'd stayed schtum, the furore would have moved on. But by responding in the way they did its just adding fuel to the flames. Silly people."

ohhhh, the other side to the argument!! no such thing as bad publicity and all that jazz!

is it all just a PR stunt?

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"I think people just get offended by the slightest things these days. Won't be long before people start suing for emotional distress. "

can i sue because i had to side with Katie fucking Hopkins? that's quite distressing!

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By (user no longer on site)
over a year ago

"Apparently Protein World haven't really covered themselves in glory with their reply calling people 'fatties'.

Ah, that's a whole different ball game then that is.

That's not going to help them get approved for Ad Space with that sort of rep."

They were also retweeting right wing sensationalist magazine articles that supported them.

I think using terms like 'beach body' and showing impossibly fit (by most peoples standards) women isn't really a good advert to be honest (and I'm speaking as a personal trainer here). But retweeting offensively right wing magazines, well, they won't be getting my protein orders and I'll mock them quite openly.

They've drawn their line in the sand. They're alright with media organisations along the lines of Britain First, they're ok with calling people fatties, they're ok with using naff advertising cliches and they're ok with objectifying women for advertising.

Cool. They're not my kind of company.

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By (user no longer on site)
over a year ago

I look at my body and think I'd like to lose a bit of weight, maybe tone up the odd bit. Currently working on it.

I've no problem with 'body shaming'.

What's next - ugly shaming? Models being too tall?

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By (user no longer on site)
over a year ago

should only really concern those interested in diet/exercise/supplementation

if it doesnt interest you walk on by. the advertizing is very typical of the muscle and fitness industry

dunno what the ish is

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By (user no longer on site)
over a year ago

"I think people just get offended by the slightest things these days. Won't be long before people start suing for emotional distress.

can i sue because i had to side with Katie fucking Hopkins? that's quite distressing!"

I can't stand that woman, but have to admit (to my disgust), her response to it is bang on.

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By (user no longer on site) OP
over a year ago

"I think people just get offended by the slightest things these days. Won't be long before people start suing for emotional distress.

can i sue because i had to side with Katie fucking Hopkins? that's quite distressing!"

You may need to lie down and have a look at yourself after that.

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"I look at my body and think I'd like to lose a bit of weight, maybe tone up the odd bit. Currently working on it.

I've no problem with 'body shaming'.

What's next - ugly shaming? Models being too tall?"

it is easy to have no problem with body shaming when you are not the target of it

but then i guess we are just going over old ground as this is a similar issue to the Jamelia thread.

this advert is not body shaming and its not really aimed at the overweight and inactive either. Protein products like this are aimed at those committed to getting into peak fitness.

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By (user no longer on site)
over a year ago

Protein world supplements are pretty good I'm currently using them to loose abit of weight for holiday.

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By (user no longer on site)
over a year ago

[Removed by poster at 27/04/15 19:50:21]

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By (user no longer on site)
over a year ago

"I look at my body and think I'd like to lose a bit of weight, maybe tone up the odd bit. Currently working on it.

I've no problem with 'body shaming'.

What's next - ugly shaming? Models being too tall?

it is easy to have no problem with body shaming when you are not the target of it

but then i guess we are just going over old ground as this is a similar issue to the Jamelia thread.

this advert is not body shaming and its not really aimed at the overweight and inactive either. Protein products like this are aimed at those committed to getting into peak fitness."

Why would I not be the target audience?

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By (user no longer on site)
over a year ago

I think using terms like 'beach body' and showing impossibly fit (by most peoples standards) women isn't really a good advert to be honest (and I'm speaking as a personal trainer here). "

Whilst I haven't seen the Ad itself, going by what the OP has said..this is the problem.

I used to buy Media (AKA Media buying) for a very big brand in the UK and the USA.

And one thing you absolutely CANNOT do, is be seen to be implying the "ideal body".

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"I look at my body and think I'd like to lose a bit of weight, maybe tone up the odd bit. Currently working on it.

I've no problem with 'body shaming'.

What's next - ugly shaming? Models being too tall?

it is easy to have no problem with body shaming when you are not the target of it

but then i guess we are just going over old ground as this is a similar issue to the Jamelia thread.

this advert is not body shaming and its not really aimed at the overweight and inactive either. Protein products like this are aimed at those committed to getting into peak fitness.

Why would I not be the target audience?

i didnt say you werent the target audience

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By (user no longer on site)
over a year ago

The social convention these days is that someone has to get offended about just about anything.

Last time I went and laid on a beach six people tried to roll me back in the water!

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By (user no longer on site)
over a year ago

Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?"

there is no problem, we have the same opinion lol you just seem to be up for an argument.

i was commenting on your 'i have no issue with body shaming' comment saying that we have already had this discussion on another thread. body shaming (when it occurs) does nothing to combat obesity if it did there would be no fat kids in schools because all the bullies would make the fat kids lose weight. been there and that is really not what happens.

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?"

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

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By (user no longer on site)
over a year ago

I don't think it's any different to television ads like special K or the likes. They want to sell a product,they know women will want to be thinner. Perfumes are sold on advertising with slim,sexy women,it's just advertising. And I didn't like wearing a bikini when you was beach ready,my boobs were too big and people stared at them.

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring."

to be fair, men get it too....women drooling over the hottest movie stars in their tailored suits on the red carpet etc, muscle bound men topless in button fly jeans etc. Objectification (if thats even a word) is not gender specific.

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By (user no longer on site) OP
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring."

Would you not say Men's advertising is in the same vein?

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By (user no longer on site)
over a year ago

I'm always up for an argument

I've just been to read about it and just think it's bollocks. I agree it doesn't necessarily motivate people to tackle their obesity, but that's not their aim.

They're selling a product to people on the basis of their own vanity. That's a HUGE market.

The petition claims the body is 'unrealistic' but it appears to be the body of a very attractive model.

All this petition will really achieve is promoting their product even further, I'll bet their chuffed to bits.

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

Would you not say Men's advertising is in the same vein? "

Can't beat that hottie in the Tetley tea ads

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring."

The little I know of you by your posts on here makes me surprised that something so superficial would bother you.

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By *ingle Beds LassWoman
over a year ago

Bedfordshire

"The social convention these days is that someone has to get offended about just about anything.

Last time I went and laid on a beach six people tried to roll me back in the water!"

I had someone hovering over me with a harpoon!!!!!

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By *agan_PairCouple
over a year ago

portchester

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring."

To be fair you get it just s much as a bloke too. When was the last tine your saw a bloke with a gut hanging over his calvin klines in an advert. Or and men's mag not telling us the best moves to get a six pack.

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By (user no longer on site)
over a year ago

When I first saw this hoohaa it was honestly just a small bunch of people getting their panties in a bunch about nothing. After all, if they were really that bothered about that sort of thing, shouldn't they be going after all the womens mags for their 'get your beach body ready in just 3 weeks' kind of stories as well. I even had some admiration for the marketing guy who originally said they weren't going to be bullied by a small vocal minority into taking their ads down, at last someone who says what they believe in and is willing to take a stand.

I think a lot of people are fed up with the habitual complainers. Those who feel that because they might personally be offended by something, they have to gather together like-minded complainers to start some sort of 'movement' and 'change the world.

However, in light of the stance they've taken in retweeting the Right Wing groups and things like that, that've gone a scored a spectacular own goal and undone any sympathy that a lot of people had with them.That sort of behaviour just can't be supported by the majority of right thinking people and by some distance, that's what's ruined their reputation, not the original advert.

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By (user no longer on site)
over a year ago

I hate adverts and largely ignore them.

I hate the way they use young girls in just their undies to sell unrelated products. It's the same when used the other way around. I'm not thick , I'm not going to buy a particular phone because the hottest TV star of the moment has one.

Mick Jagger said it best.

When I'm watchin' my TV

And that man comes on to tell me

How white my shirts can be

But he can't be a man 'cause he doesn't smoke

The same cigarrettes as me

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By (user no longer on site)
over a year ago

Retweeting what right wing groups? I missed that bit

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By (user no longer on site)
over a year ago

I haven't seen the ad or anything about the furore. But I know there's a growing social media backlash against the 'bikini body' terminology, the rationale being that it implies only one body shape should be seen in a bikini. So I would have thought it's more about that than the image.

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By *issHottieBottieWoman
over a year ago

Kent

"oh god!! i am going to have to agree with Katie fucking Hopkins here!!!

what exactly is it that is wrong with the advert? how is it body shaming? it would be body shaming if it was a fat person in a bikini i guess, indicating the person wasn't beach ready!

I am all for complaining where there is a legitimate complaint but this is ridiculous!"

I've just read that people are sayin it's promoting an unhealthy body image.

I think she looks great. She's hardly scrawny!

A company trying to sell weight loss stuff and protein powders aren't going to use pics of an overweight person are they? The same way toothpaste companies aren't gonna show people with mouldy teeth or hair product companies a bald person..

I bet no one would of batted an eye if it had been a lean/muscular bloke.

Body shaming works both ways. Slimmer women seem to get slammed as much as bigger women lately! (More from my personal experiance)

However if the companies have responded badly then they are daft!

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By *issHottieBottieWoman
over a year ago

Kent

"I haven't seen the ad or anything about the furore. But I know there's a growing social media backlash against the 'bikini body' terminology, the rationale being that it implies only one body shape should be seen in a bikini. So I would have thought it's more about that than the image. "

You wouldn't of seen me in a bikini 6 months ago.

but that was my choice x

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By (user no longer on site) OP
over a year ago

The fitness forum I found it out on has linked to a discussion on a Mum themed forum which is encouraging people to write and complain to the ASA as it's now Fat shaming!!!??!? Some people need to get a life.

What's next every advert having to be on gender neutral mannequins of a standard size?

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By (user no longer on site)
over a year ago

You wouldn't of seen me in a bikini 6 months ago.

but that was my choice x"

I've worn bikinis on holiday and when i went swimming at my local leisure centre. No-one can shame me.

I went looking on fb for a meme to do with what anna is on about, ended up liking more pages and chatting instead and forgot what i went on there for, anyway was looking for it coz i wanted to post exactly what it said, but yes there is a big backlash against body shaming in general on there if you follow certain pages you'll see it explained properly and get what it means.

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By (user no longer on site) OP
over a year ago

There's a counter movement going on putting post it notes on saying "Haters gonna hate" and "Don't hate hard work" just seen it on Twitter.

Again people have too much 1st world issues on their minds

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By (user no longer on site)
over a year ago

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

It's not really the same. Men - in general - don't have centuries of historic objectification and body shaming associated with their gender.

For instance, I bet if you wear a shirt and trousers on a night out you don't get told you're frigid because you're not showing enough skin?

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By *ittle_brat_evie!!Woman
over a year ago

evesham

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

It's not really the same. Men - in general - don't have centuries of historic objectification and body shaming associated with their gender.

For instance, I bet if you wear a shirt and trousers on a night out you don't get told you're frigid because you're not showing enough skin?"

i dont get told that either lol

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By (user no longer on site)
over a year ago

i dont get told that either lol"

I've been told that in the past by somebody. I've also been told I should be more 'feminine' by wearing low cut tops and so forth.

Not to mention that it's expected I wear bras, shave my legs, shave my armpits etc, otherwise I'm 'disgusting'.

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By *gNeMan
over a year ago

Harrogate

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

It's not really the same. Men - in general - don't have centuries of historic objectification and body shaming associated with their gender.

For instance, I bet if you wear a shirt and trousers on a night out you don't get told you're frigid because you're not showing enough skin?"

No but I bet people who have a lot more to say if I turned up in a dress..

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By *ittle_brat_evie!!Woman
over a year ago

evesham

i dont get told that either lol

I've been told that in the past by somebody. I've also been told I should be more 'feminine' by wearing low cut tops and so forth.

Not to mention that it's expected I wear bras, shave my legs, shave my armpits etc, otherwise I'm 'disgusting'."

really? i wear dresses every day and shave my legs very rarely lol same with my armpits to be honest and no one yet has said i am disgusting.

i feel i need to wear a bra as it makes my body shape look better to me same as i will wear heels when i want to make my legs look good if i need a pick me up, my make up daily is very minimal, even when going out i dont go over the top with it and no one says anything.

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By *ittle_brat_evie!!Woman
over a year ago

evesham

of course they may be saying stuff behind my back

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By (user no longer on site)
Forum Mod
over a year ago

I don't understand all the fuss really

I expect every single magazine aimed at women from now through summer will have diet plans for beach bodies,then they'll start one's for Christmas and New year,and in the mean time will post pics of celebs in swimwear and pick apart every aspect of their bodies

No one says a word

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By (user no longer on site)
over a year ago

"I think people just get offended by the slightest things these days. Won't be long before people start suing for emotional distress. "

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

It's socially acceptable to have six pack topless men with women drooling and drinking diet .

..........

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By *B9 QueenWoman
over a year ago

Over the rainbow, under the bridge

"I can't see the problem to be honest. Just another reason for the PC brigade to spout shite.

*Steps off soap box and crawls back under my rock*"

Well I have no problem being in the brigade and spouting shite. I hate those kinds of adverts.

Is my body ready for the beach? Any fucking time. Any fucking day. So shove your poxy diet products where the sun don't shine.

*also steps off soap box.

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By (user no longer on site)
over a year ago

"Objectification (if thats even a word)"

May I suggest a dictionary?

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By (user no longer on site)
over a year ago

"I can't see the problem to be honest. Just another reason for the PC brigade to spout shite.

*Steps off soap box and crawls back under my rock*

Well I have no problem being in the brigade and spouting shite. I hate those kinds of adverts.

Is my body ready for the beach? Any fucking time. Any fucking day. So shove your poxy diet products where the sun don't shine.

*also steps off soap box. "

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"Objectification (if thats even a word)

May I suggest a dictionary?"

nope

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By *gNeMan
over a year ago

Harrogate

"Objectification (if thats even a word)

May I suggest a dictionary?"

It's actually a derivative, and not an original word..

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By (user no longer on site)
over a year ago

"Objectification (if thats even a word)

May I suggest a dictionary?

nope"

Well, ignorance is indeed bliss. Fair play.

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"Objectification (if thats even a word)

May I suggest a dictionary?

nope

Well, ignorance is indeed bliss. Fair play."

cheers

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By (user no longer on site)
over a year ago

"Objectification (if thats even a word)

May I suggest a dictionary?

It's actually a derivative, and not an original word.."

Derivatives are still words. It's in the dictionary with a definition of its social theory and everything.

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By *gNeMan
over a year ago

Harrogate

"Objectification (if thats even a word)

May I suggest a dictionary?

It's actually a derivative, and not an original word..

Derivatives are still words. It's in the dictionary with a definition of its social theory and everything."

Depends on your philosophical definition of a word..

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By *osieWoman
over a year ago

Wembley

"Objectification (if thats even a word)

May I suggest a dictionary?

It's actually a derivative, and not an original word..

Derivatives are still words. It's in the dictionary with a definition of its social theory and everything.

Depends on your philosophical definition of a word.."

Words are defined in dictionaries

Objectification:

to present as an object, especially of sight, touch, or other physical sense; make objective; externalise

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By (user no longer on site)
over a year ago

Depends on your philosophical definition of a word.."

A word is a word. If it's in the dictionary it's a word.

How someone personally defines THAT word doesn't make it any less of a word.

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By (user no longer on site)
over a year ago

Dictionaries don't create words or even define them. They record them and their accepted definitions.

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By (user no longer on site)
over a year ago

How someone personally defines THAT word doesn't make it any less of a word. "

Also true but makes life difficult when I have to explain to them I meant Twat as a complement

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By *eithoWoman
over a year ago

Chatham

I detest the implication that you have to look like that to be 'beach ready'. Who are they to tell me when I can and can't go to the beach?!

But what I detest more is the owner of this company's reactions to people's concerns. All he's done is to prove that the attitudes behind the campaign were exactly as suspected. Mysogynistic, egotistical and unempathetic.

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By (user no longer on site)
over a year ago

"I detest the implication that you have to look like that to be 'beach ready'. Who are they to tell me when I can and can't go to the beach?!

That's where the issue is.

It's that implication.

They'll have problems with that.

They would have got away with the image, but the second you try to imply whats acceptable is where the shit will hit the fan.

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By *gNeMan
over a year ago

Harrogate

"Objectification (if thats even a word)

May I suggest a dictionary?

It's actually a derivative, and not an original word..

Derivatives are still words. It's in the dictionary with a definition of its social theory and everything.

Depends on your philosophical definition of a word..

Words are defined in dictionaries

Objectification:

to present as an object, especially of sight, touch, or other physical sense; make objective; externalise"

Lol. I am fully aware of the dictionary definition. If people cannot understand the concept of a derivative rather than original language, so be it.

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By (user no longer on site)
over a year ago

You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

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By (user no longer on site)
over a year ago

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

I doubt the picture was the point. If it's a fitness company of course they've used a fitness model. It's not about fragile sensibilities, it's about the idea that that is what you have to make your body look like to be able to wear a bikini; it's the fact that's the slogan or strapline or whatever they chose.

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By (user no longer on site)
over a year ago

go to the beach

you`ll see people of all shapes and sizes there

most seem to not let this kinda thing bother them

for those that do...boohoo get over it

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By *eithoWoman
over a year ago

Chatham

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

What's a 'munter'?

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By (user no longer on site)
over a year ago

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

What's a 'munter'?

In this context, a fat bastard in a bikini I think (so that'll be me this summer then...)

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By (user no longer on site)
over a year ago

I don't think I need to explain the term munter.

Beautiful people are used in adverts because we like looking at them, same as nice houses and beautiful locations are used to depict the lifestyle we might aspire to or at least escape to in our imagination. For the most part we know it's bullshit.

I see the term beach body on a lot of women's magazine covers. This is very much about fragile sensibilities. In fact I'd say completely.

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By *bi HaiveMan
Forum Mod
over a year ago

Cheeseville, Somerset

I saw the ads on the tube yesterday - hard to miss.

I simply thought it was stereotypical advertising for the product in question, the model looked heavily airbrushed and the target market they were aiming at would have as much chance of achieving a body like that as I have of becoming pope!

With all the bad press about 'fat busting' products I'm suprised they went for that approach. No amount of their 'product' would ever result in a body shape such as the one advertised.

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By (user no longer on site)
over a year ago

I'm absolutely sure , if you google buy protein you'll see far more bodies of men then you will women, .. That advert is aimed at me. I don't think I'm being shamed into training.. No advert or social opinion makes me do it .

It's not cohesion it's commitment and dedication . To MY goals

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By (user no longer on site)
over a year ago

"I saw the ads on the tube yesterday - hard to miss.

With all the bad press about 'fat busting' products I'm suprised they went for that approach. No amount of their 'product' would ever result in a body shape such as the one advertised.

It seems an outmoded approach, sounds like it's lucky for them that the advert (or more appropriately their responses to criticism) caused such a shitstorm because now they have the support of all the "it's political correctness gone mad!" brigade.

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By *erbyDalesCplCouple
over a year ago

Derbyshire

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring."

And men don't?

Sometimes I wonder if many of these advertisers secretly hope for a backlash in order to spread their message further. Some then get a third round of publicity when they issue an apology. (The really clever ones make a cock-up in their apology to keep the story going)

(Is that a cynical face?)

Mr ddc

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By (user no longer on site)
over a year ago

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

I'm getting really sick of one set of people whining that they are offended by stuff like this. Leave the fit beach body types alone ffs. If they want to go to a gym and tone up, be happy for them. If you don't want to do that, shut the fuck up.

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By (user no longer on site)
over a year ago

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

And men don't?

(Is that a cynical face?)

Mr ddc"

I'm sure they do it on purpose. It will work great for the people their products are aimed at. Doesn't matter what everyone else thinks. Good publicity.

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By (user no longer on site)
over a year ago

It will work great for the people their products are aimed at. "

Who do you think the ads aimed at?

Because that's the problem.

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By (user no longer on site)
over a year ago

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

I don't mean it's always the same set of people. The set of people changes for each situation/ thing to moan about.

Sometimes life is shit. Sometimes life isn't fair. Get over it.

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By *erbyDalesCplCouple
over a year ago

Derbyshire

It will work great for the people their products are aimed at.

Who do you think the ads aimed at?

Anyone who was fat-shamed by the other thread. Thanks to this one, even I now know there is a magic powder to give me a fantastic body and amazing tits.

Though I'm not sure I could cope with all the wolf-whistles...

Mr ddc

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By *eithoWoman
over a year ago

Chatham

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

I'm not offended by this. I'm offended by the suggestion that this particular body type is superior to others. The suggestion that beauty comes in only one shape or that you're a 'munter' if you deviate from that.

We live in a society where my 10 year old daughter comes home from school declaring proudly 'look how small my waist is Mummy' or previously 'so and so called me fat' (she is not).

I'm sick of seeing one particular body type celebrated as the ideal. We should appreciate beauty in all its real and human forms.

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By (user no longer on site)
over a year ago

I'd say that body is superior to others, it's a result of hard work. If it was easy to get to that body fat percentage everyone of us would look like that.

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By (user no longer on site)
over a year ago

"I'd say that body is superior to others, it's a result of hard work. If it was easy to get to that body fat percentage everyone of us would look like that.

Should everyone want to look like that?

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By *issHottieBottieWoman
over a year ago

Kent

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

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By (user no longer on site)
over a year ago

"I'd say that body is superior to others, it's a result of hard work. If it was easy to get to that body fat percentage everyone of us would look like that.

Should everyone want to look like that?"

It's not how I aspire to look, even if I could. It is how some others aspire to look and that's fine - but it shouldn't be the only option to aspire to.

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By (user no longer on site)
over a year ago

and what's that "one body shape" everybody is supposedly pressured to be?

Because I see big people, small people, tall & short - all with bodies that I admire. I see beautiful women with small breasts (I married one

), I see beautiful curvy women with big breasts and wide hips.

I don't see one body shape I see loads. What you do with that body, well that's up to you but I enjoy admiring those that take care of theirs (while wishing I took a little better care of mine!)

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By *issHottieBottieWoman
over a year ago

Kent

I love the way that everyone is supposedly pressured to lose weight and look a certain way but ive had more hassle and snidey digs now im a size 8-10 and eat healthily and work out than I ever did when I was a size 16 and ate crap and sat on my arse. Body shaming goes both ways..

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By (user no longer on site)
over a year ago

"I'd say that body is superior to others, it's a result of hard work. If it was easy to get to that body fat percentage everyone of us would look like that.

Should everyone want to look like that?"

If they want to, but even if they want to look like that many won't be able to achieve it because of the hard work involved.

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By *erbyDalesCplCouple
over a year ago

Derbyshire

But surely they're just saying "'IF' you want a body like this, buy our product"?

No different to weightwatchers or using a hunky, topless sportsman to sell razors.

Am I beach-ready? Too right, burka already packed, along with more paperbacks than undercrackers. Just have to make doubley sure the 's' is firmly affixed on my speedo's...

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By (user no longer on site)
over a year ago

"I love the way that everyone is supposedly pressured to lose weight and look a certain way but ive had more hassle and snidey digs now im a size 8-10 and eat healthily and work out than I ever did when I was a size 16 and ate crap and sat on my arse. Body shaming goes both ways.. "

It does go both ways and it absolutely shouldn't

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By (user no longer on site) OP
over a year ago

Feckless haters gonna hate.

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By (user no longer on site)
over a year ago

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

I haven't read it all so I might be totally of point (again).

I haven't seen this ad , and i'm unlikely to. I don't get offended by such ads at all. What I do dislike about the advertising world though is they treat us all like we are thick as shit. Put a young girl in just her undies selling a car and we'll lap it up. Put a toned bloke drinking tea and we'll love. Oh fuck of will you.

I don't think it's any fluke that the companies that don't employ this strategy seem to be the most successful ones.

In my particular trade magazine there is an advert with a busty blonde her cleavage out advertising something, and I'm sure it isn't bras. What is that all about. I'm not a moron. Just tell me what your product does and I'll see if I want.

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By (user no longer on site)
over a year ago

But surely they're just saying "'IF' you want a body like this, buy our product"?

No different to weightwatchers or using a hunky, topless sportsman to sell razors.

Am I beach-ready? Too right, burka already packed, along with more paperbacks than undercrackers. Just have to make doubley sure the 's' is firmly affixed on my speedo's...

Are hunky sportsman the only ones that shave ?

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By (user no longer on site)
over a year ago

[Removed by poster at 28/04/15 11:24:37]

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By (user no longer on site)
over a year ago

It's rarely the image in an Ad that's the root problem. It's the words.

We one ran an Ad that got pulled down because of ONE word.

I'm not going to quote the exact Ad we ran but it was something like this:

"If you drink our fantastic drink it makes your metabolism twice as efficient"

^that got pulled down.

We changed that Ad to say:

"If you drink our fantastic drink it can make your metabolism twice as efficient".

The difference is when you say "makes" that implies the drink does it ALL.

When you say "can" it suggests the drink does it but it is ALSO dependent on you.

It's rarely the product that's the problem. . Its almost always the Ad.

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring."

You not seen the average male in advertising?

Nor the continual social pressure on men to be "real men" which results in an incredibly high suicide rate.

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

You not seen the average male in advertising?

Nor the continual social pressure on men to be "real men" which results in an incredibly high suicide rate."

Why does it have to be a competition for who has it the shittest? Increasing levels of steroid abuse and eating disorders in young men suggests to me that maybe this sort of "harmless" "aspirational" advertising is starting to affect them too. As a woman, this doesn't make me happy.

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By (user no longer on site) OP
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

You not seen the average male in advertising?

Nor the continual social pressure on men to be "real men" which results in an incredibly high suicide rate."

Since the dawn of time there is an onus on Men to have been the "alpha" the "hunter gatherer" the "breadwinner". People are to caught up in their own agenda to see it from others perspectives. Quite sad

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

You not seen the average male in advertising?

Nor the continual social pressure on men to be "real men" which results in an incredibly high suicide rate."

But isn't this why objections are raised to this sort of advertising ?

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By *bi HaiveMan
Forum Mod
over a year ago

Cheeseville, Somerset

"I'd say that body is superior to others, it's a result of hard work. If it was easy to get to that body fat percentage everyone of us would look like that.

Yep - it's down to pure hard work.

I suspect the model used wouldn't touch the company's products with a barge pole.

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

You not seen the average male in advertising?

Nor the continual social pressure on men to be "real men" which results in an incredibly high suicide rate.

But isn't this why objections are raised to this sort of advertising ? "

It isn't advertising that does that to men though it's just societies attitude in general.

Look at the difference in breast cancer fund raising and prostate or testicular cancer.

When was the last time you saw a ball or prostate checking lorry in the car park compared to the mammogram one?

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By *erbyDalesCplCouple
over a year ago

Derbyshire

But my point was that I just ignore these ads, if anything I dismiss them since 'I'm clearly not their target market'.

Body shaming is wrong, but I do see a difference when one is specifically marketing a product of this type.

Body confidence is separate. We have never even made the bottom of page 7 of most fabbed pics, but you won't find me complaining that short, bald ugly blokes are underrepresented.

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By (user no longer on site)
over a year ago

But my point was that I just ignore these ads, if anything I dismiss them since 'I'm clearly not their target market'.

Body shaming is wrong, but I do see a difference when one is specifically marketing a product of this type.

Body confidence is separate. We have never even made the bottom of page 7 of most fabbed pics, but you won't find me complaining that short, bald ugly blokes are underrepresented."

In the nicest possible way, you've got the benefit of maturity on your side (I don't mean old, I mean wise

)

If you were a self conscious 14 year old boy, you might find it more difficult.

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By (user no longer on site)
over a year ago

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

You not seen the average male in advertising?

Nor the continual social pressure on men to be "real men" which results in an incredibly high suicide rate.

This is my thoughts too.

Women have historically been the ones who have been the subject of this kind of body shaming and body policing, but we're starting to see it being applied to men too - with similar results as we've seen in women historically (eating disorders, other mental illness, etc). It's a bad thing in all genders, however this kind of language being aimed at men is relatively new.

I suspect if it continues then in decades or centuries time lots of guys will also be saying 'I'm tired of being told how I should present myself to the world' which is why many people believe it needs to be nippled in the bud now. We should learn from our mistakes as a society - not just force another entire section of society to live through them.

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By *erbyDalesCplCouple
over a year ago

Derbyshire

In the nicest possible way, you've got the benefit of maturity on your side (I don't mean old, I mean wise

)

If you were a self conscious 14 year old boy, you might find it more difficult. "

{clears throat, and prepares most condescending tone..}

Hard as it may be for you youngsters to appreciate, I was once 14.

And we had TV back then. (One of the three channels even had adverts)

But yes, I always thought that kid with the conker had a better school uniform, so Cadbury's Fudge has always left a bittersweet taste in my mouth.

(I'd puff on my Hamlet if they hadn't banned them)

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By *L RogueMan
over a year ago

London

"Then I don't see your point. I don't feel my 'beach body' is in shape, I don't feel offended by an advert bringing that into question. What's the problem?

The problem is, when you're a woman you're bombarded all the time with how you should look in order to be acceptable to society.

It gets a little... tiring.

You not seen the average male in advertising?

Nor the continual social pressure on men to be "real men" which results in an incredibly high suicide rate.

It's not a competition. Media does it to everyone and plays on insecurities, empowering us about our natural selves in one advert and then telling us we need something to be empowered the next then we buy into it and complain about it just as quickly.

I appreciate that it's hard for some but we really need to love ourselves more or learn to love ourselves more. Even in this thread, different "markets" are played against each other. That's the devil in advertising.

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By (user no longer on site)
over a year ago

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By (user no longer on site)
over a year ago

"You don't have to look like that. You may wish to aspire to look like that, some companies may promote their stuff to you if you do aspire to look like that.

If advertisers are forced to start putting munters onto their ads to satisfy the fragile sensibilities of a few, all our lives will be a little less brighter.

I haven't read it all so I might be totally of point (again).

I don't think it's any fluke that the companies that don't employ this strategy seem to be the most successful ones.

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By (user no longer on site)
over a year ago

"Seeing as though someone has gone to the trouble of starting to get a petition together to get an advert taken down in the name of body shaming!!!?!!!

Is a picture of a woman in a bikini asking if you have your beach body ready actually body shaming??

If that's the case then surely people would be offended by nearly every advert they see? When I walk past and advert I am sometimes slightly envious of a body but never bent out of shape over it. "

Seen this early on on tv, sad people with nothing better to do than moan about somebody else looking good, a fitness suplements company arent going to have a bigger girl as there cover girl are they, its only the people who aint hally with their bodies complaining. If youre not happy then do something about it yourself and dont take it out on those who do something to make themselves look good.

I have no problem with bigger girls, i love them, and if theyre happy then who cares what they look like

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By (user no longer on site)
over a year ago

I saw the CEO of the company on this morning , he was saying they had recived bomb threats over it. .

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By (user no longer on site) OP
over a year ago

"I saw the CEO of the company on this morning , he was saying they had recived bomb threats over it. . "

I wonder what the apologists think of that bless them.

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By *pex69Man
over a year ago

Somewhere

"Apparently Protein World haven't really covered themselves in glory with their reply calling people 'fatties'. And they peddle overpriced diet stuff, so they're unlikely to be on my radar.

Its a shame they didn't consider doing an ad for blokes too, so at least they could duck the sexist accusations.

If a body is on a beach, its a beach body. We can't all look like models."

i see plenty of calvin klein etc posters of men literally in the skimpiest y fronts but my reaction wouldn't be - wow that sexist

what's the big deal about a women in a bikini with a caption saying - ready for summer?

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By (user no longer on site)
over a year ago

"I saw the CEO of the company on this morning , he was saying they had recived bomb threats over it. .

I wonder what the apologists think of that bless them. "

I'd say any sane people would think that was fucking ridiculous and not in any way reflective of the original complaint.

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By (user no longer on site)
over a year ago

"I saw the CEO of the company on this morning , he was saying they had recived bomb threats over it. .

I wonder what the apologists think of that bless them.

I'd say any sane people would think that was fucking ridiculous and not in any way reflective of the original complaint."

Rediculous yes, but more often than not the responce to any women being portrayed as anything other than perfection , or boycotts , or petitions to have the offender removed from the country.

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By (user no longer on site)
over a year ago

"i see plenty of calvin klein etc posters of men literally in the skimpiest y fronts but my reaction wouldn't be - wow that sexist

what's the big deal about a women in a bikini with a caption saying - ready for summer?"

The difference is that the underwear adverts are not saying 'if you don't look like this, you're not ready to get your skin out on a beach because you don't live up to societies ideals of what a body should look like and we don't want to see you. Fatty.'

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By (user no longer on site)
over a year ago

"I saw the CEO of the company on this morning , he was saying they had recived bomb threats over it. .

I wonder what the apologists think of that bless them.

I'd say any sane people would think that was fucking ridiculous and not in any way reflective of the original complaint.

Rediculous yes, but more often than not the responce to any women being portrayed as anything other than perfection , or boycotts , or petitions to have the offender removed from the country. "

If some twats take it too far and threaten people that doesn't invalidate the sensible, reasonable complaints or objections other people raised. A bit like animal testing on cosmetics. Someone bombing a clinic doesn't mean everyone who opposes it is wrong.

Or like women who also face similar threats on social media, eg Sue Perkins when her name was mentioned in connection with Top Gear.

I think we're all agreed that people who do that are knobs, whatever the 'cause' so I don't see how it's relevant.

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By (user no longer on site)
over a year ago

"I saw the CEO of the company on this morning , he was saying they had recived bomb threats over it. .

I wonder what the apologists think of that bless them.

I'd say any sane people would think that was fucking ridiculous and not in any way reflective of the original complaint.

Rediculous yes, but more often than not the responce to any women being portrayed as anything other than perfection , or boycotts , or petitions to have the offender removed from the country.

Or like women who also face similar threats on social media, eg Sue Perkins when her name was mentioned in connection with Top Gear.

I think we're all agreed that people who do that are knobs, whatever the 'cause' so I don't see how it's relevant."

It was in a responce to. The fella acussing those opposing the add of being extrimists ,

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By (user no longer on site)
over a year ago

"i see plenty of calvin klein etc posters of men literally in the skimpiest y fronts but my reaction wouldn't be - wow that sexist

what's the big deal about a women in a bikini with a caption saying - ready for summer?

It doesn't say that though.

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By (user no longer on site)
over a year ago

Slim people that go the gym should be force fed pies. In fact anyone under 15st should be force fed pies. The world would be a much happier place....

Oh wait.......

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By (user no longer on site)
over a year ago

If you think that an advert placed about getting your beach body ready is "body shaming", then you obviously have your own personal issues with your body. Don't be hating the skinny people haha

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By (user no longer on site)
over a year ago

"Slim people that go the gym should be force fed pies. In fact anyone under 15st should be force fed pies. The world would be a much happier place....

Oh wait......."

Just wait until there's an advert by a well known pasty making business featuring ordinary slightly porky looking people.

Skinny people will be starting a petition before people get so much as a chance to take a bite of their spicy bean slices.

Are you barbecue ready?

If I am to be force fed pies I'd like chicken & mushroom please and the odd steak & kidney..

..if I look at chickens like future pie ingredients am I objectifying them?

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By *issHottieBottieWoman
over a year ago

Kent

"Slim people that go the gym should be force fed pies. In fact anyone under 15st should be force fed pies. The world would be a much happier place....

Oh wait......."

Ooh steak and kidney for me please.. And a cherry one for pudding. If you could feed me bits while im lifting weights Id appreciate it

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By (user no longer on site)
over a year ago

"Slim people that go the gym should be force fed pies. In fact anyone under 15st should be force fed pies. The world would be a much happier place....

Oh wait.......

Just wait until there's an advert by a well known pasty making business featuring ordinary slightly porky looking people.

Skinny people will be starting a petition before people get so much as a chance to take a bite of their spicy bean slices.

Are you barbecue ready?

If I am to be force fed pies I'd like chicken & mushroom please and the odd steak & kidney..

..if I look at chickens like future pie ingredients am I objectifying them?"

I love the tagline 'bbq ready'. Some pie shop should do a large person in a yellow bikini/ mankini with that slogan.

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By (user no longer on site)
over a year ago

"Slim people that go the gym should be force fed pies. In fact anyone under 15st should be force fed pies. The world would be a much happier place....

Oh wait.......

Ooh steak and kidney for me please.. And a cherry one for pudding. If you could feed me bits while im lifting weights Id appreciate it

I would... but I ate it.

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By *issHottieBottieWoman
over a year ago

Kent

"Slim people that go the gym should be force fed pies. In fact anyone under 15st should be force fed pies. The world would be a much happier place....

Oh wait.......

Ooh steak and kidney for me please.. And a cherry one for pudding. If you could feed me bits while im lifting weights Id appreciate it

I would... but I ate it.

Pah.. I want pie now. Ah well.. Off for an omelette x

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By (user no longer on site)
over a year ago

It must be awesome to never feel like shit while being the fattest person at the gym/pool/beach and seeing and hearing others making comments about you; or to never feel threatened when walking past groups of aggressive men leering at and catcalling you. You're all lucky, lucky people.

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By (user no longer on site)
over a year ago

"I love the tagline 'bbq ready'. Some pie shop should do a large person in a yellow bikini/ mankini with that slogan.

I'm in negotiations but they won't let me wear the bikini until I eat a lot more pies

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By *iewMan
Forum Mod
over a year ago

Angus & Findhorn

I haven't read anything about this, so won't comment.

although I can guess some of the comments

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By (user no longer on site)
over a year ago

I'm not the fattest person, but i do see stuff every day where people are supposed to fit a certain image criteria, and it's never fat.

Some skinny people feel the same because in EVERY single topic about BBW on here you always get skinny people come in and start whinging about being left out or someone makes snidey comments about not wanting a skinny woman.

So yes there is a lot of opinion on what a woman should look like. Same for cocks, loads of insecure men thinking they aren't big enough.

Just the way the world is and although people shouldn't be insecure about themselves because there really is someone out there for everyone, it probably isn't nice to be told you aren't good enough or pretty enough to do what you want and should change.

I'm a sadist so take pleasure in telling guys they're too small, i seek out guys who enjoy that. But not everyone appreciates being told they aren't good enough, and that's up to them and if they wanna protest about it then good for them.

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By *iewMan
Forum Mod
over a year ago

Angus & Findhorn

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though

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By *icketysplitsWoman
over a year ago

Way over Yonder, that's where I'm bound

"I haven't read anything about this, so won't comment.

although I can guess some of the comments

I've just read through and you'd guess correctly.

I saw the ad, three times, on the tube yesterday. I saw someone had scrawled words about being body shamed on the ads. I thought nothing more of it until this thread.

Advertising works - I now know about a product I had never heard of before.

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By (user no longer on site)
over a year ago

"It must be awesome to never feel like shit while being the fattest person at the gym/pool/beach and seeing and hearing others making comments about you; or to never feel threatened when walking past groups of aggressive men leering at and catcalling you. You're all lucky, lucky people. "

No-one can make you feel inferior without your consent.

I have people look at me/ talk to me like I'm a piece of shit sometimes. Never get people leering at me.

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By *icketysplitsWoman
over a year ago

Way over Yonder, that's where I'm bound

No-one can make you feel inferior without your consent.

I have people look at me/ talk to me like I'm a piece of shit sometimes. Never get people leering at me.

I've leered, appreciatively.

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By (user no longer on site)
over a year ago

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though"

I doubt they're actually being snidey saying they don't like skinny or bones are for dogs and other stuff similar, just they are emphasising how much they love big women to the detriment of lesser sized women. I'm not surprised slim women get offended though.

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By *issHottieBottieWoman
over a year ago

Kent

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though"

I have. Bones are for dogs. They'll get broken. Only real women have curves. It's just as bad as people being nasty to the bigger ladies.

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By *iewMan
Forum Mod
over a year ago

Angus & Findhorn

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though

I have. Bones are for dogs. They'll get broken. Only real women have curves. It's just as bad as people being nasty to the bigger ladies. "

I have seen those comments aimed at slimmer ladies, just not those ladies being indignant at a BBW thread

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By *issHottieBottieWoman
over a year ago

Kent

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though

I have. Bones are for dogs. They'll get broken. Only real women have curves. It's just as bad as people being nasty to the bigger ladies.

I have seen those comments aimed at slimmer ladies, just not those ladies being indignant at a BBW thread"

Oh, yeah I don't think Ive seen those either actually. X

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By (user no longer on site)
over a year ago

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though

I have. Bones are for dogs. They'll get broken. Only real women have curves. It's just as bad as people being nasty to the bigger ladies.

I have seen those comments aimed at slimmer ladies, just not those ladies being indignant at a BBW thread"

I've never seen these comments in the media though, never seen anyone publicly say that being skinny or slim is unacceptable, despite there being a market for that...?

Suppose this whole topic and the way it's gone just goes to show you that fat shaming is STILL acceptable because many people are saying it doesn't even exist and that an advert proclaiming a beach body that can be shown off in public must look a certain way isn't offensive is proof as well.

Just like anna says, unless you've lived it then you're not gonna understand why being told your body isn't a beach body and you should aim to attain a beach body then you won't get it.

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By *iamondsmiles.Woman
over a year ago

little house on the praire

To be honest I've just seen it, if I saw it on a billboard I would of past it unnoticed. No different to any other slimming/weight loss advert.

Most women are never going to look like that and most women know it.

I can't see the issue unless your unhappy in your own skin.

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By (user no longer on site)
over a year ago

You've never seen negative comments about skinny people?

There are loads - the difference is people straight away assume it's a medical problem and therefore it's ok to make the criticism. Make that same criticism against somebody for being overweight and how dare you!..

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By *iewMan
Forum Mod
over a year ago

Angus & Findhorn

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though

I have. Bones are for dogs. They'll get broken. Only real women have curves. It's just as bad as people being nasty to the bigger ladies.

I have seen those comments aimed at slimmer ladies, just not those ladies being indignant at a BBW thread

I've never seen these comments in the media though, never seen anyone publicly say that being skinny or slim is unacceptable, despite there being a market for that...?

Just like anna says, unless you've lived it then you're not gonna understand why being told your body isn't a beach body and you should aim to attain a beach body then you won't get it."

I have experienced being mocked for my sexuality since the age of 14/15, I have learned to channel that as a positive and use the experience to celebrate my sexuality and individuality

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By *issHottieBottieWoman
over a year ago

Kent

I have never seen that happen, the other way round loads of times.

I will keep an eye for it though

I have. Bones are for dogs. They'll get broken. Only real women have curves. It's just as bad as people being nasty to the bigger ladies.

I have seen those comments aimed at slimmer ladies, just not those ladies being indignant at a BBW thread

I've never seen these comments in the media though, never seen anyone publicly say that being skinny or slim is unacceptable, despite there being a market for that...?

Just like anna says, unless you've lived it then you're not gonna understand why being told your body isn't a beach body and you should aim to attain a beach body then you won't get it."

I have lived it. I was 4 stone and 4/5 dress sizes bigger than I am now and at barely 5ft 3 I was a dumpy and flabby and I looked bloody awful. Posters like that wouldn't of bothered me then and they still make me laugh now. I lost the weight because I wanted too and I worked bloody hard to do it and still am. Not because some poster made out I should or because celebrity magazines made me feel bad. Because I knew I was unfit and unhealthy and I hated the way i looked.

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By *trawberry-popWoman
over a year ago

South East Midlands NOT

I don't see it as body shaming, not for me anyway. I'd rather be wobbly and womanly (aka a FATTY) as I am now than look like the woman in the advert. I don't find thin attractive, nor overly athletic. IMO it's not feminine, but each to their own!

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By (user no longer on site)
over a year ago

"I have experienced being mocked for my sexuality since the age of 14/15, I have learned to channel that as a positive and use the experience to celebrate my sexuality and individuality

Fine, i see people commenting on getting a good result from being treated like crap. No problem, and i like that you turned a negative into a positive.

Now go find some media saying it's not ok to be you, and enjoy seeing that and honestly tell me it's ok for that media to exist.

"I have lived it. I was 4 stone and 4/5 dress sizes bigger than I am now and at barely 5ft 3 I was a dumpy and flabby and I looked bloody awful. Posters like that wouldn't of bothered me then and they still make me laugh now. I lost the weight because I wanted too and I worked bloody hard to do it and still am. Not because some poster made out I should or because celebrity magazines made me feel bad. Because I knew I was unfit and unhealthy and I hated the way i looked. "

Good for you for going for what you wanted and getting that.

I don't hate being fat, don't see why a poster should tell me there's something wrong with me and that my body type should be invalidated. Now go look for some media that tells you you shouldn't exist in your size or form and agree with it.

Both of you are saying you did things that suited you, which is great obviously.

These posters invalidate fat people and say that anyone without a certain body type is not beach ready and should not wear a bikini, and it's just because the company posting them wants to make money.

Idk, my ideals are probably different from yours, things like making money off vulnerability really piss me off. I will agree to disagree if you like.

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By *iewMan
Forum Mod
over a year ago

Angus & Findhorn

" I will agree to disagree if you like."

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By (user no longer on site)
over a year ago

"I don't see it as body shaming, not for me anyway. I'd rather be wobbly and womanly (aka a FATTY) as I am now than look like the woman in the advert. I don't find thin attractive, nor overly athletic. IMO it's not feminine, but each to their own!"

You do realise that you insinuating the slim woman is masculine... is body shaming... right...?!

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By (user no longer on site)
over a year ago

"...

Just like anna says, unless you've lived it then you're not gonna understand why being told your body isn't a beach body and you should aim to attain a beach body then you won't get it.

Serious question... did you get more negative comments now as a slim person, or before when you were bigger?

I was a size 26 and lost weight to be a size 12. I had more negative comments when I lost weight than I did when I was bigger. "Don't lose any more weight you'll look like a sack of bones". "Your face is starting to look really scraggy and scrawny, put some weight back on." "Are you really going to eat that cake? You'll put all the weight back on!" etc etc.

I've gained weight and I'm 'invisible' again. No-one comments on everything I eat, or what I wear.

I'm not saying that slim people get the same amount or type of abuse as not-slim people, but they do still get negative comments...!

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By *issHottieBottieWoman
over a year ago

Kent

"...

Just like anna says, unless you've lived it then you're not gonna understand why being told your body isn't a beach body and you should aim to attain a beach body then you won't get it.

Serious question... did you get more negative comments now as a slim person, or before when you were bigger?

I've gained weight and I'm 'invisible' again. No-one comments on everything I eat, or what I wear.

I'm not saying that slim people get the same amount or type of abuse as not-slim people, but they do still get negative comments...!"

That's exactly how it is. Anyone would think I was a 5 stone anorexic the way people go on at me. It makes me really fucking angry to be honest.,

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By *icketysplitsWoman
over a year ago

Way over Yonder, that's where I'm bound

"...

Serious question... did you get more negative comments now as a slim person, or before when you were bigger?

I've gained weight and I'm 'invisible' again. No-one comments on everything I eat, or what I wear.

I'm not saying that slim people get the same amount or type of abuse as not-slim people, but they do still get negative comments...!

That's exactly how it is. Anyone would think I was a 5 stone anorexic the way people go on at me. It makes me really fucking angry to be honest.,"

I think there are phases of change people comment on.

We've reached a stage where people think fat is a rude word. I use fat about myself because that is an accurate word and I don't see it as a negative. However, I am told I am being self-denigrating using the word and I should use curvy, voluptuous, womanly and a range of other words. I think it's possible to say someone is fat without it being an accusation or a denigration but I understand that it is no longer 'heard' in that way.

My West Indian family and their friends have no problem telling me I am fat and called me fatso when I was a size 8. That did affect me as I was also raised with the message that being fat meant you would not find a relationship or, if you had one you would lose it.

When I have lost weight I get lots of comments of the "you're looking great, how much have you lost" variety. I had that this weekend even though I have actually gained weight recently. I think people remember me as fatter than I am.

You go through the positive praise phase and then people get worried that you haven't stopped dieting and doing the work so start on the criticism about becoming scrawny etc. because it is seen as acceptable to warn people not to get too thin.

I do think we "hear" the criticism of going too far on losing weight more though simply because we have a new body consciousness. I was more body conscious, critical and dysmorphic when I was originally slim and when I have lost weight. I have a healthier relationship with my body as I am now.

Why everyone feels it is acceptable to talk about someones weight so easily when they would struggle to find the courage to raise the issue of bad breath always confounds me.

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By (user no longer on site)
over a year ago

I think some of the difference is that when you're truly happy with yourself you don't much give a shit about other people's _iews on you. When you're not so secure you're sensitive to criticism, real or not.

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By *icketysplitsWoman
over a year ago

Way over Yonder, that's where I'm bound

"I think some of the difference is that when you're truly happy with yourself you don't much give a shit about other people's _iews on you. When you're not so secure you're sensitive to criticism, real or not."

I agree with that to some extent - both ways of the weight divide. I also know hearing some messages over and over again they seep into your consciousness ready to poison you when you feel vulnerable.

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By (user no longer on site)
over a year ago

We all have 'em

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By *osieWoman
over a year ago

Wembley

Those who already have 'beach-ready' (athletic) bodies may continue buying this product because they probably don't want to look otherwise

Those who are not but wish to, may purchase this product too

Those who are not and are happy with their body shape, will not

At the end of the day, the advert has achieved its' goal

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By (user no longer on site)
over a year ago

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By *iewMan
Forum Mod
over a year ago

Angus & Findhorn

Very true and there are comments galore on the Internet, in the media about people and the way they look. Some of the most apparent insecure lambast Susan Boyle for the way she looks and if you are a celebrity, MP or the like... You are fair game.

The hypocrisy is totally over whelming at times

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By (user no longer on site)
over a year ago

I would also urge those interested in look up the article on the BBC Viewpoint website by Juliette Burton where she discusses the CEO of the companies mocking of mental illness.

As a member of the fitness industry - a qualified personal trainer - I am ashamed that my colleagues and peers in different parts of the industry treat mental health issues this way.

The fitness industry has a duty of care to those who use its services. Most people within the fitness industry care deeply about peoples health - both physical and mental. The CEO of this company does not.

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By (user no longer on site)
over a year ago

The bloke that runs this company and a feminist blogger were just 'debating' this on Radio 2.

Wasn't much of an inter_iew as she came across as a ranty moaner.

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By (user no longer on site) OP
over a year ago

"The bloke that runs this company and a feminist blogger were just 'debating' this on Radio 2.

Wasn't much of an inter_iew as she came across as a ranty moaner."

Yeah she adopted the normal tactic of shouting him down making him look balanced.

I think they scored an own goal with that one especially comparing it directly to eating disorder lifestyle websites.

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By (user no longer on site)
over a year ago

Nobody's complained about the male abs hottie protein world advert. Only a female one asking if your beach body ready.

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By *oo hotCouple
over a year ago

North West

And in the end it was deemed not to be inoffensive at all. Good advertising ploy in the end. Seen multiple times on various news and media channels because of the complaint.

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By *ittle_brat_evie!!Woman
over a year ago

evesham

"And in the end it was deemed not to be inoffensive at all. Good advertising ploy in the end. Seen multiple times on various news and media channels because of the complaint.

A sensible conclusion to the whole debacle

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By *iewMan
Forum Mod
over a year ago

Angus & Findhorn

yup, drama...

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By (user no longer on site)
over a year ago

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