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Past Marketing (Uni Help)

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By (user no longer on site) OP   
over a year ago

I know this is a long shot, but does anyone know of any marketing theory on now live music events/festivals use to market and promote before the use of Social media and the Internet? Many thanks ????

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By (user no longer on site)
over a year ago

Newspapers and music mags, like NME

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By (user no longer on site)
over a year ago

Music festivals used to put a full/double page advert in Melody Maker etc. You could send a cheque, and they'd send you a ticket. First come, first served. No middlemen, no problems. Simple.

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By (user no longer on site)
over a year ago


"I know this is a long shot, but does anyone know of any marketing theory on now live music events/festivals use to market and promote before the use of Social media and the Internet? Many thanks ????"

Look up street teams in the journals.

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By (user no longer on site)
over a year ago

[Removed by poster at 15/04/15 06:10:29]

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By (user no longer on site)
over a year ago

5 weeks ago you asked the same thing, saying you had 6 weeks to go...

All I'd suggest is that Fab may not be the best place for you to do your research.

Good luck

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By (user no longer on site)
over a year ago

Fly posters

Remember the old legend,

Bill stickers will be prosecuted

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By (user no longer on site)
over a year ago


"I know this is a long shot, but does anyone know of any marketing theory on now live music events/festivals use to market and promote before the use of Social media and the Internet? Many thanks ????"

Flyers.

Posters

Phone box flyers

Word of Mouth

Newspaper print

Mags spreads

Radio Ads

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By (user no longer on site)
over a year ago

Btw...I'd be more interested in pre - Web and pre - social media advertising budgets because it would have been massive.

Yet they still had to make the event profitable.

I'd be more interested in that. Personally.

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By (user no longer on site)
over a year ago

Flyers at gigs used to be common.

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By (user no longer on site) OP   
over a year ago


"5 weeks ago you asked the same thing, saying you had 6 weeks to go...

All I'd suggest is that Fab may not be the best place for you to do your research.

Good luck "

Can you tell I'm struggling haha.

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By (user no longer on site)
over a year ago

There used to be a company called " out of hand " they used to employ people to give out flyers for up coming gigs in a pack, not sure if they are still going but it was quite a good way of marketing lots of events in one pack

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