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"Actually the majority of people do irrationally buy things on perceived savings. The behavioural economist Dan Arieley has some great research on this. Much of what we buy we wouldn't unless we could compare it to something else. Breadmakers is the best example. No one bought the originals until they made a more expensive version then loads of people bought the "cheaper one" as they now had something to compare it to. Most pricing works this way." I know. I covered that with 'people are stupid' | |||
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"The Office Of Fair Trading has accused six furniture stores of presenting misleading price cut offers. The higher price is used as a reference price for a couple of weeks and then the regular price is presented as a sale price. They have recently fine a large supermarket chain for misleading on the savings for strawberries. The higher reference price was available for fewer weeks than the discount price. Good business or sharp practice?" Again? I think they caught out furniture companies doing this years ago. I'm sure I remember reading about it before. Maybe last time it was different chains of stores though. | |||
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"Actually the majority of people do irrationally buy things on perceived savings. The behavioural economist Dan Arieley has some great research on this. Much of what we buy we wouldn't unless we could compare it to something else. Breadmakers is the best example. No one bought the originals until they made a more expensive version then loads of people bought the "cheaper one" as they now had something to compare it to. Most pricing works this way. I know. I covered that with 'people are stupid' " I think that was in the conclusion of his PhD thesis | |||
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