FabSwingers.com mobile

Join us FREE, we're FREE to use

Web's largest swingers site since 2006.

Already registered?
Login here

Back to forum list
Back to Ireland

Rebranding to promote new image

Jump to newest
 

By *ubal1 OP   Man
over a year ago

Newry Down

Liveline on RTE Radio One this week has exposed yet another sordid scandal in schools run by a Catholic Religious Order: at the prestigious Blackrock College in south Dublin and at its sister college at Rockwell in Roscrea, county Tipperary.

These institutions were run by a religious body that previously styled itself, The Holy Ghost Fathers, but has recently rebranded itself as a new entity: The Spiritans.

Can you think of any other products or organisations that changed their name in order to disguise their origins, or to avoid any association with details about them that tarnished their reputations?

The most obvious example is when Windscale nuclear reprocessing facility in Cumbria became Sellafield; Marathon became Snickers!

The latter was simply a rebranding to achieve some consistency as the product sold in the US had always been known as Snickers.

But Peter Sutcliffe did change his name whilst in the facility at Broadmoor; and Levi Belfield changed his name whilst in HMP Wakefield.

Does rebranding actually work, or does it simply bring additional adverse media exposure?

Reply privatelyReply in forumReply +quote
 

By *ealitybitesMan
over a year ago

Belfast

Some fab profiles have rebranded with limited success.

Some are just like Gerald Ratner.

Reply privatelyReply in forumReply +quote
 

By *ind PaddyMan
over a year ago

South County Dublin

What the Holy ghost fathers did can never be rebrand.

Reply privatelyReply in forumReply +quote
 

By *ubal1 OP   Man
over a year ago

Newry Down


"Some fab profiles have rebranded with limited success.

Some are just like Gerald Ratner. "

I had forgotten about the gaffe-prone Mr.Ratner, the crap jewelry retailer!

Reply privatelyReply in forumReply +quote
 

By (user no longer on site)
over a year ago

Meta is an obvious one

Reply privatelyReply in forumReply +quote
 

By *astelloWoman
over a year ago

Far far away

Perhaps some of the profiles here could rebrand. Reposition themselves in the eye of the consumer.

1. Bathroom pics... Clean or at least remove the pants off the floor.

2. Less is more IMO.

3. Subtly is the art of persuasion

4. No false advertising

5. Labelling. A photo from 1996 is not indicative of current sale condition.

Reply privatelyReply in forumReply +quote
 

By *quiresBoi2005Man
over a year ago

Dublin


"Perhaps some of the profiles here could rebrand. Reposition themselves in the eye of the consumer.

1. Bathroom pics... Clean or at least remove the pants off the floor.

2. Less is more IMO.

3. Subtly is the art of persuasion

4. No false advertising

5. Labelling. A photo from 1996 is not indicative of current sale condition. "

Indeed

Reply privatelyReply in forumReply +quote
 

By *oghunter33Woman
over a year ago

on the hill NordWest of

The opposite of rebranding, Vauxhall, keeping the name to sell the British an Opel car.

Reply privatelyReply in forumReply +quote
 

By *iktikiCouple
over a year ago

city centre

HSE

Reply privatelyReply in forumReply +quote
 
 

By *antra MassageMan
over a year ago

city

Guatemala.. A bad place

Guatamala... A place of love. Now, thats thinking big .

Reply privatelyReply in forumReply +quote
Post new Message to Thread
back to top