"Surely customer preference, market forces,, supply and demand etc will prevail. "
Sure. But the results of any experimentatiom, in an unknown world, could be a club going out of business. . I think the clubs and we, the customers, want the best for the clubs, after such an awful period.
I think an increase in non-member events would allow more people to explore new clubs for them, driving down the barriers for people to explore more broadly, before committing to multiple-clubs' membership. This probably best wouldn't be on the busiest nights, just on quieter ones.
I'd do something like this, getting new guests in and, before leaving, offer them the chance of buying 2, 5, 10 visits at a prepaid rate that's good value and would give clubs some money up front, helping their bank balance.
It would be great to see more creativity as well as creating opportunity for us to get out to more places, to help to support them to emerge from a black hole. |